High performance
Powerful formulas that shift brake dust, road grime and ground-in dirt.
Great fragrances
Apple, grape and fresh new-car scents for a more enjoyable clean.
Safe to use
Safe on all wheel types and every surface inside your car.
Our products
The Auto Elite range.
Best value
The Set
Wheel cleaner
You're Fired!
Snow foam
No Days Off!
Interior & trim cleaner
P45
Our story
Built from a love of cars.
Auto Elite UK was founded in 2026 by George Townsend, born from a lifelong passion for cars. From watching his family restore classic cars, to going on drives in his Dad’s RS Turbo, cars have always been a big part of his life. When he finally passed his driving test, his first car was a Toyota Yaris he called Nelly.
In 2026, that passion led to the launch of Auto Elite UK, his own professional detailing hub. After becoming frustrated with relying on other people’s products, George created his own range - products designed around what car enthusiasts actually want. Seven months of research, communication, testing and design went into our first collection: the You’re Fired! Range. With the Mother Trucker range coming soon, this is just the beginning.
“Having my own car care product range is genuinely a dream come true.”
George
Why Auto Elite
Made for people who love their cars.
No gimmicks. Just products that work, made by people who care how your car looks.
Made in England
Developed and made right here in England.
Real results
Powerful formulas made to get the job done.
Safe to use
Created for wheels and surfaces inside your car.
Great fragrances
A better-smelling clean, every time.
Made by an enthusiast
Built around what car lovers actually want.
Seven months in the making
Researched, tested and refined.
How to use
Three steps. Proper clean.
Every Auto Elite product is simple to use. Pick one to see how.
You're Fired
No Days Off!
P45
Wheel cleaner
You're Fired
1
Apply
Apply to cool wheels, covering the spokes, barrel and wheel nuts. A Spray Trigger makes it easy.
2
Agitate
Work it in with a wheel brush to break up brake dust and road grime.
3
Rinse
Rinse off thoroughly with plenty of water and enjoy clean wheels.
Snow foam
No Days Off!
1
Load the lance
Add No Days Off! to your snow foam lance and top up with water, using the mix on the label.
2
Foam it up
Cover the car from the bottom up and let the thick foam cling and lift the grit. Don't let it dry.
3
Rinse and wash
Rinse off from the top down, then wash as normal on a far cleaner car.
Interior cleaner
P45
1
Apply
Apply to a microfibre cloth, or straight onto the surface with a Spray Trigger.
2
Wipe
Wipe dashboards, door cards, plastics, vinyl, leather and fabric to lift ground-in dirt.
3
Buff
Buff with a clean, dry cloth for a natural gloss finish. No greasy shine.
Before & after
See the difference.
Drag the slider to see what Auto Elite does. Real results from real cars.
Wheels
Bodywork
Interior
Real cars, real results
The results.
We can’t wait to see you use the products. Share your results on social media, tag us, and become part of the Auto Elite community.
Customer reviews
Don't just take our word for it.
RB
Rich Burrows
Facebook review
Awesome job inside and out on my car, worth every penny. Will definitely be using again.
AH
Alice HR
Facebook review
Biggest thank yous to the team who have done an absolutely brilliant job on my car, practically performed a miracle 😅 appreciate everybody's hard work. Thank you!
BB
Ben Baxter
Facebook review
My car has been sat for over a year so I bought it to the team to sort out and the outcome was absolutely amazing, friendly staff with a 10/10 comfy waiting room would recommend to anyone ⭐ ⭐ ⭐ ⭐ ⭐
NB
Natalie Bainbridge-Waites
Facebook review
Excellent service if you’re wanting your car washed or for a valet, this is the business to go to, friendly professional staff, the team take great care in delivering a 5* service, even getting into the hard to reach places of your car, the prices are great too, thank you George and your team, you did amazing jobs with our cars, we will definitely be returning customers in future, thanks again 🙏
CO
Chris Obrien
Facebook review
My car was in desperate need of a good clean after being used daily for work, but it’s come back looking spotless. Every little detail has been done and it smells so fresh and clean. Fantastic job. Would definitely use again
MK
Mel Kidd
Facebook review
Great job done by the lads, car looks great, highly recommend 👍😁
EA
Emma Armstrong
Facebook review
Contacted George this morning as my hire car needed a clean before returning. Even though he hasn’t officially opened for business yet, he was extremely accommodating and got me booked in the very same morning, free of charge. He did an absolutely fantastic job, the car looks spotless. I was made to feel very welcome and comfortable too. I’ll most definitely be returning and would highly recommend. Good luck with the opening, George! 5* service
Next collection
Mother Trucker
Coming soon…
FAQ
Got a question?
The things people ask us most. Can't see yours? Just ask.
Yes. Every 500ml bottle comes with a spray trigger, so it is ready to use straight out of the box. The Spray Trigger fits all our 500ml bottles and you can swap it between them.
Yes. It's safe on all wheel types: alloys, painted, powder-coated and diamond-cut.
Dashboards, door cards, plastics, vinyl, leather and fabric. It leaves a clean, natural gloss finish with no greasy shine.
No Days Off! clings to the car and lifts grit away from the paint before you touch it, so you're far less likely to scratch it while you wash.
No Days Off! is a snow foam concentrate, so it works best through a snow foam lance. Check the label for the mix.
Call George and the team on 07786 895789, or send us a WhatsApp on the same number. We're happy to help with any questions about your car or our products.
Delivery
Delivery options and costs are shown at checkout.
Secure checkout
Pay safely online.
Returns
Something not right? Get in touch and we'll help.
Ready when you are
Work on your car, instead.
Shop the Auto Elite range, get in touch with George and the team with any questions about your car or our products, or follow along on TikTok for detailing tips, product demos and real results.